Marketing
LG
LG
Product launch strategy and social media campaign.
Product launch strategy and social media campaign.
Year
2019
Year
2019
Year
2019
Client
LG (Life's Good)
Client
LG (Life's Good)
Client
LG (Life's Good)
Industry
Home Appliance (Electronics)
Industry
Home Appliance (Electronics)
Industry
Home Appliance (Electronics)
Project Duration
1 year
Project Duration
1 year
Project Duration
1 year
Intro
LG entrusted us with the launch of their latest product, and we delivered a strategic, high-impact campaign from start to finish. From crafting the launch communication to managing their social media presence, we ensured consistent, engaging storytelling across all platforms. Our team also handled content design, creating visually compelling assets that amplified brand messaging and connected effectively with the audience.
Objective
To develop a full-funnel digital marketing campaign including landing pages, launch video, email automation, and paid ad creative.
Challenge
The team had limited visual assets and only 6 weeks until product launch. We needed to move quickly while still telling a story that connected tech, design, and lifestyle.
Result
The launch campaign led to 1,200+ waitlist signups within the first 10 days. LG exceeded their pre-order goal by 35% and gained coverage in two major mobility tech blogs.
Latest Projects
Marketing
LG
LG
Product launch strategy and social media campaign.
Product launch strategy and social media campaign.
Year
2019
Year
2019
Year
2019
Client
LG (Life's Good)
Client
LG (Life's Good)
Client
LG (Life's Good)
Industry
Home Appliance (Electronics)
Industry
Home Appliance (Electronics)
Industry
Home Appliance (Electronics)
Project Duration
1 year
Project Duration
1 year
Project Duration
1 year
Intro
LG entrusted us with the launch of their latest product, and we delivered a strategic, high-impact campaign from start to finish. From crafting the launch communication to managing their social media presence, we ensured consistent, engaging storytelling across all platforms. Our team also handled content design, creating visually compelling assets that amplified brand messaging and connected effectively with the audience.
Objective
To develop a full-funnel digital marketing campaign including landing pages, launch video, email automation, and paid ad creative.
Challenge
The team had limited visual assets and only 6 weeks until product launch. We needed to move quickly while still telling a story that connected tech, design, and lifestyle.
Result
The launch campaign led to 1,200+ waitlist signups within the first 10 days. LG exceeded their pre-order goal by 35% and gained coverage in two major mobility tech blogs.
Latest Projects
Marketing
LG
LG
Product launch strategy and social media campaign.
Product launch strategy and social media campaign.
Year
2019
Year
2019
Year
2019
Client
LG (Life's Good)
Client
LG (Life's Good)
Client
LG (Life's Good)
Industry
Home Appliance (Electronics)
Industry
Home Appliance (Electronics)
Industry
Home Appliance (Electronics)
Project Duration
1 year
Project Duration
1 year
Project Duration
1 year
Intro
LG entrusted us with the launch of their latest product, and we delivered a strategic, high-impact campaign from start to finish. From crafting the launch communication to managing their social media presence, we ensured consistent, engaging storytelling across all platforms. Our team also handled content design, creating visually compelling assets that amplified brand messaging and connected effectively with the audience.
Objective
To develop a full-funnel digital marketing campaign including landing pages, launch video, email automation, and paid ad creative.
Challenge
The team had limited visual assets and only 6 weeks until product launch. We needed to move quickly while still telling a story that connected tech, design, and lifestyle.
Result
The launch campaign led to 1,200+ waitlist signups within the first 10 days. LG exceeded their pre-order goal by 35% and gained coverage in two major mobility tech blogs.